Italy

Focus

Italy

Capital: Rome | Area: 301 000 km² |
Population (2021): 59.2 mio | GDP (2021): € 1 775 bn

Bathroom and sanitary ware in sharp decline

DIY stores in Italy down 0.9 per cent in the first half of the year

DIY stores in Italy generated sales of EUR 3.0897 bn in the first half of 2025. This was 0.9 per cent less than in the same period last year. This was reported by the Italian industry service “10 minutes DIY and Garden”…

Distribution18. August 2025

Italian B2B event

Bricoday already at last year's level four months before launch

Four months before launch, the Italian B2B event Bricoday has practically reached last year's exhibitor numbers. …

Events5. June 2025

International Hardware Fair Italy

More exhibitors at the second edition in Bergamo

The International Hardware Fair Italy opened today in Bergamo, northern Italy. The trade fair is being held for the second time …

Events8. May 2025

Building materials, plumbing and gardening in decline

DIY store sales in Italy down slightly in 2024

The Italian DIY market has shrunk slightly in 2024. The sales volume of DIY stores in Italy has decreased by 0.7 per cent to 6.2768 …

Distribution13. March 2025

International Hardware Fair Italy

Trade fair and match-making

The International Hardware Fair Italy is about to take place for the second time. Thomas Rosolia from Koelnmesse Italia explains what exhibitors and …

Events12. March 2025

Trade fair in Milan

Myplant & Garden to grow further in 2025

The Italian garden trade fair Myplant & Garden is growing. According to the organisers, the exhibition space at the Fiera Milano Rho …

Events17. December 2024

Agri Euro

From Italy to the whole of Europe

Agri Euro started out as a bricks-and-mortar store in Italy in the 1970s. Today, the e-commerce specialist for agricultural and gardening …

Distribution9. December 2024

International Hardware Fair Italy

Second edition of the Hardware Fair spin-off in May 2025

The organisers are expecting a high number of exhibitors and visitors for the second edition of the International Hardware …

Events6. December 2024

Italian trade fair

Myplant & Garden gets a branch in Dubai

The Italian garden trade fair Myplant & Garden is getting a branch in Dubai. Myplant & Garden Middle East will take place from 15 to…

Events24. September 2024

Fabio Rodda

Suki has a new country manager for Italy

Fabio Rodda is the new sales and country manager for the German supplier Suki in Italy. The 44-year-old has worked for several …

Suppliers4. September 2024

Downturn after growth in 2023

DIY stores in Italy experience sales decline of 8.8 per cent in the first half of 2024

Italian DIY stores recorded a drop in sales of 8.8 per cent in the first six months of 2024 …

Distribution14. August 2024

Paolo Alemagna remains on board

Gabriele Gennai becomes the new country manager of Obi Italy

Obi's new country manager for Italy is Gabriele Gennai (53). He takes over the position on 1 July from Paolo Alemagna, …

Distribution28. June 2024

Bricofer, Leroy Merlin, Obi, Tecnomat

Summit tour leads to very Italian and international formats

At the start of the 10th Global DIY Summit yesterday, a group of 350 congress participants learned about the Italian …

Events12. June 2024

GfK figures 2023

DIY stores in Italy generate 0.7 per cent more sales

DIY stores in Italy achieved a slight increase in sales in 2023. Their sales increased by 0.7 per cent to EUR 5.289 bn compared…

Distribution8. March 2024

Minus 14,5 per cent

Italian garden market down in first half year

Data compiled by the Italian manufacturers' association indicate an overall drop of 14.5 per cent in the first half of the year, with …

Garden21. August 2023

International Hardware Fair Italy

It worked

For Italy, for Europe and beyond – this is how Koelnmesse conceived the new International Hardware Fair Italy in Bergamo. The first edition has fulfilled all expectations

Events11. July 2023

Doors and windows

Leroy Merlin Porte e finestre in the urban area of Rome

Leroy Merlin has launched a new format in Italy. The first Leroy Merlin Porte e finestre store has opened in Rome, located …

Distribution3. July 2023

Speciality trade grows stronger

Italy's DIY stores grew by 3.5 per cent in the first quarter

DIY stores in Italy increased their sales in the first quarter by 3.5 per cent compared with the same period in the …

Distribution8. May 2023

Leroy Merlin leads the ranking

Home and furnishing still weak in Italian e-commerce

In Italian e-commerce, the home and furniture segment still plays a minor role. Last year, EUR 6446.257 mio were turned over in…

Distribution5. May 2023

International Hardware Fair Italy

For the European market

On 5 and 6 May 2023, the International Hardware Fair Italy will have its premiere in Bergamo. Thomas Rosolia explains Koelnmesse's new project

Events3. April 2023

Adeo Group

First Leroy Merlin Garden stand-alone garden centre in Italy

Leroy Merlin has opened its first stand-alone garden centre near Cagliari in the south of Sardinia. The store in the …

Distribution14. March 2023

Up 10.5 per cent on 2019

Italian DIY market grew by 1.4 per cent in 2022

The Italian DIY market grew by 1.4 per cent year-on-year in 2022 to reach a volume of EUR 5.3 bn. Compared with the pre-Covid year …

Distribution9. February 2023

Agreement concluded

International Hardware Fair Italy and Edra cooperate

The International Hardware Fair Italy and Edra/Ghin, the international DIY association, have agreed on a strategic cooperation …

Events19. January 2023

GfK figures

Italy's DIY stores grow by 0.9 per cent in the first half of 2022

DIY stores in Italy turned over a total of EUR 2.6 bn in the first half of 2022. This was 0.9 per cent more than …

Distribution5. January 2023

Among the top 10

Leroy Merlin tops e-commerce chart in Italy

Leroy Merlin's online shop is the most important e-commerce platform in the home and living category in Italy. In December, the market …

Distribution2. January 2023

Myplant & Mygarden

Italy's garden market is growing at double-digit rates this year

The Italian garden market will grow to a market volume of EUR 3.35 bn to EUR 3.40 bn in 2022. Compared to 2021, …

Garden15. December 2022

Former head of corporate PR & communications

Elena Ottaviano takes over Obi's marketing in Italy

Elena Ottaviano is the new head of marketing at Obi Italia. She is moving from the Obi Group headquarters in Germany to Italy. …

Distribution29. August 2022

1.8 per cent up to April

DIY stores in Italy start the year with a sales increase

In the first four months of 2022, Italian home improvement stores saw sales growth of 1.8 per cent as compared with the …

Distribution23. August 2022

With partner architects

Leroy Merlin Italia offers Arky renovation service

Leroy Merlin in Italy is offering a new renovation service under the Arky brand. The French DIY chain is collaborating with …

Distribution5. July 2022

Strongest growth in the garden

Italian DIY stores increased their turnover by 9.1 per cent in 2021

DIY stores in Italy increased their turnover by 9.1 per cent in 2021. The garden range grew the most, by 16.0 …

Distribution3. June 2022

Order event in Milan

Buyer Point sharpens its international profile

The Italian publishing group Collins organised the 18th Buyer Point order event in Milan. The organisers are satisfied with the …

Events25. May 2022

18 May in Milan

Buyer Point returns after a two-year break

The pandemic forced a pause for this event, which is now to start up again: the 18th edition of Buyer Point, a European event dedicated …

Events26. April 2022

In odd years

Koelnmesse exports International Hardware Fair to Italy

With the International Hardware Fair Italy, the German organiser Koelnmesse is bringing the event concept of its Hardware …

Events25. March 2022

Adeo in Italy

Bricoman becomes Tecnomat

The French Adeo Groupe is renaming its Italian sales channel Bricoman to Tecnomat. The first location under the new brand will open mid March in Assemini…

Distribution23. February 2022

Garden business grows by 73 per cent

Up 32 per cent for Italian DIY stores in the first quarter

In the first quarter of this year, home improvement stores in Italy recorded sales totalling EUR 1.1524 bn, 32.2 per cent…

News7. September 2021

GfK figures

DIY stores in Italy grow by 36 per cent in the first quarter

The DIY stores in Italy have increased their sales in the first quarter of 2021 by 36.2 per cent compared to the same …

News5. July 2021

High number of purchases

A strong December in Italian DIY retailing

In Italy, the number of purchases in home improvement stores rose unusually sharply in December 2020. Sales increased by 22 per cent over…

News3. February 2021

With regional report Italy

Covid-19 also puts its mark on the current edition of DIY International

The new edition of the trade journal DIY International has just been released, and hardly any article has …

News10. December 2020

Italy - Rabensteiner

A clear line

The greenhouse builder Rabensteiner has erected a garden centre for Floricoltura Brambilla in Vimercate which conveys the character of the traditional plant producer

Garden1. December 2020

Italy - Statistics and economics

DIY store density with north-south divide

Italy is economically characterised by extremes. That is also true of the DIY industry. The economically strong regions of Italy are …

Distribution1. December 2020

22 and 23 September in Milan

Double trade fair with Hardware Forum Italy and Bricoday

After the Hardware Forum Italy, organised by Koelnmesse Italy, was postponed from September 2020 to the coming year, the …

News28. October 2020

Strong fluctuations in Mai

DIY stores slightly in the minus up to July in Italy

In Italy, DIY stores forfeited 1.9 per cent of their sales from January to July compared to the same period last year. The …

News14. October 2020

Change at the top

Cesare Epinati new general director at Obi Italia

There's been a shake-up at the top of Obi Italia. The new general director is Cesare Epinati. Epinati has been with Obi since 2015…

News22. September 2020

Autumn closures

Adeo to close Zôdio stores in Italy

The French outfit Groupe Adeo is to close its three Zôdio stores in Italy this autumn. This news was reported by the Italian press and the …

News22. September 2020

Koelnmesse

Hardware Forum Italy postponed to 2021

The trade show Hardware Forum Italy has been cancelled for this year. It will now take place in September 2021, having originally been …

News31. July 2020

Three stores

New regional chain Bricoware launched in Italy

In Italy, a small new DIY chain has been launched under the Bricoware brand. Behind this is the Cangianello Group, which …

News15. June 2020

September in Milan

Hardware Forum Italy 2020 partners with Colorday

The Hardware Forum Italy 2020, the trade fair for the Italian hardware industry, is to take place this year together with the …

News27. May 2020

Italy

Leroy Merlin opens again from Monday to Friday

In Italy, the French Groupe Adeo has reopened its stores, but not at weekends and with changed opening hours. This is reported by …

News23. March 2020

Update Covid-19

Italian hardware stores are open, most garden centres are closed

In Italy, traditional hardware stores are allowed to remain open, and that's what, indeed, a lot of them are doing…

News19. March 2020

Europe

DIY stores in several countries closed due to coronavirus

In several European countries, DIY stores are now closed because, due to the coronavirus, only shops with goods for daily …

News16. March 2020

Despite exemption

Obi in Italy closed due to coronavirus

The coronavirus has now hit DIY retailing in Italy, with Obi and Brico Io closing their stores indefinitely. Leroy Merlin had also closed its…

News13. March 2020

Myplant & Garden and house fair

Sector fairs cancelled in Italy due to coronavirus

Trade shows in Italy have been impacted by the safety precautions implemented to contain the coronavirus. The garden fair …

News25. February 2020

January to September

Sales up at Italian home improvement stores

Home improvement stores in Italy recorded total sales amounting to EUR 3.5 bn in the period from January to September 2019. The figure …

News10. January 2020

Italy

Bricofer running a shop-in-shop in a supermarket

The Italian home improvement chain Bricofer has established a shop-in-shop in a Todis supermarket for the first time. The store is …

News18. December 2019

EUR 2.863 bn

International trends also on the Italian garden market

The Italian garden market achieved a volume of EUR 2.863 bn in 2019. "According to our projections, the trend should be …

News9. December 2019

Hardware Forum Italy

The Italian hardware show keeps growing

The fifth edition of Hardware Forum Italy, the hardware exhibition and conference event, organised by Koelnmesse, which takes place in …

Events17. October 2019

First six months

Total number of DIY stores in Italy increases by eleven

The number of DIY stores in Italy increased in the first six months of year to 768. Following 24 new openings and 13 closure…

News23. August 2019

Italy

Stability comes to Italy

The DIY retailers south of the Alps are growing again. In 2018 the number of DIY stores increased for the fourth year in a row

Distribution17. May 2019

2018

The Italian market grows at just under one per cent

The Italian market research company Osservatorio Findomestic estimates the volume of the DIY market in Italy in the year 2018 at…

News27. March 2019

Euromonitor International

Good forecasts for the Italian gardening sector

The Italian gardening industry had a volume of around EUR 2.763 bn in 2017. A third of this was attributed to garden equipment, 12 …

News12. February 2019

New stores

Würth targeting massive expansion in Italy

The German retailer Würth is targeting massive expansion in Italy. The company, which specialises in fastenings, aims to increase its …

News10. August 2018

New heavy weight in Italy

Bricofer takes over Self and moves to the top of the location ranking

A new DIY heavy weight is evolving in Italy: Bricofer has taken over the competition Self through its …

News23. March 2018

Italy - Made4DIY

A common goal

In just four years, Made4DIY has grown from six to 35 members. The association specifically promotes manufacturers in Italy’s home improvement and garden sector

Distribution21. November 2017

Arexons

"So popular in Italy"

Arexons has been active on the market for car care and multi-purpose lubricants since 1925. CEO Domenico Ciaglia explains how the expanding traditional brand …

Distribution16. November 2017

Italy - Made4DIY

A steady but not static market

How is the home improvement market in Italy doing at present? DIY International asked the Italian manufacturers’ association Made4DIY for an …

Distribution24. October 2017

Made4DIY

Create synergies

One year ago, Italy set up its own association of manufacturers for the DIY and garden sectors. Nowadays, Made4DIY has twelve members with its sights set not only …

Suppliers5. November 2014