Bricoday already at last year's level four months before launch

Four months before launch, the Italian B2B event Bricoday has practically reached last year's exhibitor numbers. Around 400 companies have confirmed their participation in the event on 24 and 25 September 2025, 120 of which are attending for the first time; a year ago, a total of 412 companies were represented.

This year, Bricoday will take place for the first time at the Fiera Milano Rho exhibition centre in Milan in Halls 22 and 24. Around 25,000 m² of exhibition space will be available. Another new feature is the division into three sectors. So far, 150 exhibitors have registered for the DIY and Technical sector. The strongest product categories are wood, construction chemicals, tools, fastening technology, profiles, hardware and small parts.

The Home sector is doing better than expected, with 170 confirmations already received. This also includes the Bricoday Light segment. Other core areas are bathrooms and storage, with strong growth in the household goods segment.

So far, 65 companies have registered for the Garden segment. The most important categories here are garden furniture, pools and accessories, soil and fertilisers, and garden hand and power tools.

According to a press release, Bricoday Digital Village is also continuing to grow.

The trade fair is organised by Italian publisher EPE Edizioni, which publishes the trade magazines Bricomagazine and Ferrutensil. It is supported by the Italian manufacturers' association Made4DIY, among others.