Which consumer behaviours shape the Italian home improvement market? Are there differences to other countries? Market research agency USP has got the answers
Italy - Do-It-For-Me
DIY and DIFM hand in hand
The Italians are not particularly keen Do-It-Yourselfers, as determined by the market research company Euromonitor International. However, the …
Italy - Home improvement
Roman impressions
When it comes down to home improvement, many Italians still prefer to use specialist stores. The DIY stores have responded with a range of different concepts
Gamma
The Volkswagen amongst the DIY stores
Fewer decorations, but a lot more technology is key to the direction Gama is taking with its new concept. Whereby new and familiar elements …
Hornbach
Ten years Romania
Nowadays the German retailer operates six stores in the country. Soon to be followed by an Internet store
Arexons
"So popular in Italy"
Arexons has been active on the market for car care and multi-purpose lubricants since 1925. CEO Domenico Ciaglia explains how the expanding traditional brand …
Italy - Made4DIY
A steady but not static market
How is the home improvement market in Italy doing at present? DIY International asked the Italian manufacturers’ association Made4DIY for an …
Romania
New ranking in Romania
2016 was a year of consolidation and growth for the Romanian DIY retail, a year which confirmed Dedeman as market leader and saw Leroy Merlin take on second …
Editorial
Global or regional?
Germany - Statistics
Statistics on the development of DIY stores in Germany
(All data from: Dähne Statistics DIY + Garden 2017)
E-commerce
Asia leading the way in online shopping
With its two mega markets of China and India, Asia-Pacific is the biggest region for online shopping in the world, according to a study by …
Digitalisation - Lowe's
Quick stepping through the DIY store
Lowe’s is currently working on digitalising its product search on the sales floor. Two pilot stores with very tech-savvy customers are testing …
Digitalisation - Majimpex
To bypass the evolution
Although the Tunisian retailer Majimpex has been a player
in the hardware industry for a long time, it hasn’t been involved in home improvement retail. It…
Digitalisation - Coop Bau + Hobby
“The need is there”
Customers want cross-channel shopping, the Swiss Coop group is sure of that. Whether DIY stores or supermarkets – their pick-up points are also available for …
Digitalisation - Stroitelny Dvor
No more routine pricing
The Russian builders’ merchant and DIY retailer Stroitelny Dvor selects price optimization and analytic services across online and brick-and-mortar …