Bricoday reports record numbers of registrations

In just under four weeks’ time, on 23 and 24 September 2026, the 18th edition of Bricoday – the Italian B2B trade fair for DIY, technology, gardening, home improvement and home décor – will take place. For the second time, the fair will be held in the halls of Fiera Milano Rho (Milan), occupying an area of 25,000 m².

Even before the summer break, registrations for the event were already on a par with the record-breaking 2025 edition, when 493 exhibitors took part in the fair. More than 100 companies will be attending for the first time, as the trade fair organisers announced in a press release.

In recent years, the focus has been primarily on the internationalisation of the fair; this is reflected in the proportion of international brands, which stands at around 20 per cent – mainly from European countries, with France, Spain and Eastern Europe particularly well represented. Among buyers, too, Europe is the most significant region of origin.

Alongside the DIY and technology, home and garden sectors, Bricoday Digital – formerly Digital Village – will be presented for the fourth time as a dedicated area for digital innovation in retail and e-commerce for the DIY and hardware sectors.

The exhibition is rounded off by a supporting programme of conferences and panel discussions featuring industry experts and analysts.