Home Depot connects Influencers with home improvement enthusiasts

Home Depot, the world’s largest home improvement retailer, announced the launch of the Home Depot Creator portal, a creator-first platform designed to connect digital content creators to Home Depot. The idea is to help the creators monetize their home improvement content and spark new ideas for future partnerships, the company stated in a press release.

The portal will be centralized hub where creators can access content inspiration, campaigns opportunities and expertise to help them build content around home improvement, DIY projects and decor tips – ultimately driving product recommendations and inspiration for homeowners, pros and DIYers everywhere. Creators can earn commissions through shoppable links, access tools to maximize content opportunities and track performance, all through the portal. Thousands of creators are already enrolled, and applications are now open to the public, the press release said.