Coop reflags Bau + Hobby as Jumbo

The Swiss DIY market leader Coop Bau + Hobby is surrendering its brand in favour of Jumbo. The Jumbo and Bau + Hobby brands are to be combined and to continue operating under the Jumbo name as a speciality format of the Coop Group, according to the company. The Coop announced the acquisition of Jumbo, hitherto the number two in the Swiss DIY market, back in April. The conversion will take roughly a year to achieve.
A few weeks ago, the competition commission approved the acquisition of the Swiss DIY store chain Jumbo by the Coop Group without any reservations. Jumbo's branch network of 40 stores will be added to the 84 stores that Bau + Hobby operates.
Philipp Wyss, executive board chairman of the Coop Group cooperative, says of the step now announced: "I am pleased to be able to offer our customers the best of both worlds."
Coop aims to continue operating the sales outlets of Bau+Hobby and all Jumbo stores in full and to retain the sales employees. The management will be located in future in Dietlikon, where Jumbo has been based hitherto.