Pioneering a net-zero future in DIY and trade

Read Thierry Coeman's report here:

Despite all good intentions, sustainability remains a challenging conversation starter in boardrooms, and the Home Improvement sector is no exception. For some, it still feels like a “far-from-my-bed” topic; for others, it is quickly reduced to a costly, disruptive exercise in retail processes, something best postponed until later.

In Europe institutions such as Edra/Ghin and global leaders like Kingfisher continue to make courageous efforts to keep the topic high on the industry agenda. Yet, it often remains an uphill journey. Perhaps the issue lies in communication itself: an overload of words and a shortage of real action have pushed sustainability into the realm of marketing rather than elevating it to a strategic boardroom priority.

Slightly frustrated, but still combative and hopeful, my latest journey took me to the outskirts of Stockholm. My Swedish friend Per had told me about a modest family business in the professional trade sector that treats sustainability not as a buzzword, but as a daily conviction.

My travels led me to Ärsta, the green heart just outside the island Södermalm, where I was warmly welcomed by Gustav Nordström and Louise Guthe. Their hospitality reflected perfectly the essence of their belief: to think and act sustainably, every single day. Participant on the recent Hardware Association Ireland Study Tour to Stockholm will remember being hosted by this company on one of our visits.

Nordström & Co was founded in 1908 by great-grandfather Verner Nordström, a woodworker who seized the opportunity to take over his former employer’s business. Through a thoughtful acquisition strategy, the company grew into a respected organisation with 13 branches.

Today, nearly 120 years later, Nordströms remains a family enterprise, totally dedicated to B2B Trade only business.

Ownership is evenly shared between two brothers, a sister and three cousins, all united by one mission: to honour and respect nature, the very foundation of their trade.