Kingfisher relies on a unified and unique assortment

Kingfisher positively evaluates its efforts of unifying its assortment in all sales channels. The so-called unified and unique offer accounted for 23 per cent of sales in the last financial year. "Unifying ranges means rationalising the number of global SKUs and suppliers," says a statement in the financial report by way of explanation; and further: "unique ranges relate to the development of our own product ranges."
However it is more important that these ranges, according to the report, have developed much more positively than the other assortments. Thus, sales in the unique bathroom furniture programme in Great Britain have increased by 101 per cent, in France by 30 per cent and in Poland by 22 per cent.