Lowe’s targeting Hispanics

Lowe’s, an American DIY and home improvement chain, has launched a Spanish version of its website, www.lowes.com. This is intended to appeal to the so-called Hispanics, customers in the United States with a Hispanic American background. Now they can find products in the online shop on the Spanish-language website, as well as how-to articles for DIY projects. Translated videos should also be available from September The www.lowescreativeideas.com site has also been translated into Spanish. In addition there are plans for a print version, to be known as Ideas Creativas de Lowe’s, in cooperation with the women’s magazine Siempre Mujer.