Brand-conscious Chinese

Chinese consumers are developing a marked brand awareness and not only looking at the price when shopping. This emerges from a survey carried out by Kurt Salmon Associates, a US market consultancy. According to this study, the upper income brackets in the cities at least are attaching an increasing amount of importance to brand names. Where products for DIYers are concerned, Chinese consumers tend to go for international brands, but local brands are in demand in the case of household products.