J.W. Ostendorf presents the first preservative-free white lacquer

The product was created on the basis of J.W. Ostendorf's innovative COSMOS technology, which has already been used in recent years in the development of white and coloured interior emulsions and mixing bases for tinting systems in the stationary DIY trade.

"With COSMOS, we have developed a pioneering technology platform for preservative-free paints. We are continuously expanding it into new business areas," explains Philipp Wenzel, Chief Solution Officer (CSO) at J.W. Ostendorf. "The launch of our first preservative-free white lacquer is a particular highlight."

At a time when the eco-friendly properties of paints and an increased awareness of the health hazards of coatings are becoming ever more important, COSMOS technology enables the production and marketing of paints and varnishes without the use of preservatives, which are frequently found in conventional products. This technology ensures that the product is environmentally and health-friendly - both in its formulation and in its application. COSMOS stands for the combination of an innovative formulation with a sustainable production process of the highest standard, which promotes the reduction of environmental pollution and at the same time guarantees high product quality.

Dispensing with preservatives is not only an active contribution to protecting users and the environment, but also a response to increasingly stringent regulatory requirements. In recent years, more and more regulations have been issued in the EU that restrict the use of preservatives in paints. The new Ostendorf quality is already prepared for the foreseeable tightening of these regulations and offers retailers the opportunity to act in a future-proof manner.

Another important aspect is the decarbonisation of the paint industry. Thanks to the innovative water-based formulation, which deliberately avoids the use of preservatives, COSMOS paint is also ideal for people with allergies. At the same time, the extra strong opacity, the permanently high degree of whiteness and its practical 2-in-1 function provide real quality advantages when it comes to durable and weather-resistant coatings for wood, metal, plastic or mineral substrates indoors and outdoors.

The preservative-free white lacquer in gloss and semi-gloss will be available from April 2025 under the RENAULAC brand at Praxis (Netherlands) and Brico (Belgium), as well as under own-brand labels in DIY stores across Europe.

Founded in 1948, J.W. Ostendorf stands for diversity and innovation. Customers benefit from a broad international product portfolio. The state-of-the-art production site in Coesfeld, Germany, offers an impressive production capacity of more than 200 million litres of paints and varnishes per year. The company understands the needs of consumers, continuously monitors market developments and has outstanding research and development expertise to make its products even more sustainable and resource-efficient.

J.W. Ostendorf sees itself as a reliable partner for industry and trade and is characterised by a clear focus, high agility and a strong understanding of service. The company focuses on innovative and customised solutions in order to meet the changing requirements of the markets.

The corporate values of customer focus, excellence, responsibility, appreciation and future form an important code of conduct that shapes the company's decision-making and actions both internally and externally.

Renaulac stands for customised solutions and innovative approaches in the field of paints and coatings. Our vision is to offer the right solution for every painting project. With a clear focus on innovation, we to make our customers' projects better, easier, faster, more beautiful and more durable. Renaulac combines quality and creativity to sustainably improve the painting experience.