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The volume of the British garden market rose by 56 per cent to GBP 3.1 bn from 1991 to 1999, despite the recession at the beginning of the nineties. In that period the British garden centres accounted for a volume of GBP 934 mio, which is planned to increase to GBP 1.1 bn by 2003. This emerges from a market survey carried out by AMA Research, a company based in Gloucestershire.
The market researchers ascertained that the garden centres have made major changes to their product offer in the past ten years: away from large numbers and low margins to higher-value products and articles outside the garden segment. This marketing channel is characterised by a marked process of concentration: the big chains are taking over the smaller, independent garden centres.
Proportional share of major product categories in 1999
(Download pdf-file)
For the next three years AMA Research forecasts that the UK garden market will record annual growth rates of between five and eight per cent.
The market researchers ascertained that the garden centres have made major changes to their product offer in the past ten years: away from large numbers and low margins to higher-value products and articles outside the garden segment. This marketing channel is characterised by a marked process of concentration: the big chains are taking over the smaller, independent garden centres.
Proportional share of major product categories in 1999
(Download pdf-file)
For the next three years AMA Research forecasts that the UK garden market will record annual growth rates of between five and eight per cent.
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