News | Praxis, Brico and Brico Planit


Maxeda DIY Group grows by 12 per cent in 2020/2021

The Dutch Praxis chain is currently introducing a new appearance with a new logo.

The Dutch Praxis chain is currently introducing a new appearance with a new logo.

The Dutch Maxeda DIY Group made net sales to the amount of EUR 1.562 bn in financial year 2020/2021. That is an increase of 12.4 per cent. This is according to the financial report of the company which is active in the Netherlands and Belgium. In contrast, the number of stores sank by four to 341. In the Netherlands, 192 Praxis stores belong to the group (of which 44 are franchise locations), in Belgium and Luxembourg 136 Brico stores (including 14 Brico City stores; 76 Franchise locations) and 13 locations of the Brico Planit brand. With reference to the market research company GfK, Maxeda states that the market share in the Netherlands is 25 per cent, in Belgium 44 per cent.

Maxeda is currently introducing a new appearance with a new logo for the Praxis sales channel. In addition to three new openings and one redesign, 17 stores had be converted to the new logo on the reporting date.

|12 July 2021 | 12:16

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