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Bricomarché, Bricorama and Brico Cash grow in double-digit figures

DIY store chain Bricorama has 135 branches in France.

DIY store chain Bricorama has 135 branches in France.

The DIY store division of the French trading group Les Mousquetaires with its sales channels Bricomarché, Bricorama and Brico Cash have made sales of EUR 3.97 bn in France and abroad. In France, the three sales channels made sales of EUR 3.2 bn and thus 11 per cent more than in the previous year. Their joint market share has risen by 0.7 percentage points to 15.10 per cent. According to a press release, growth here was largely driven by the garden and decorating assortments. It explained that while the first lockdown in spring had a particularly adverse effect, the reopening was, quite in contrast, very advantageous.

Furthermore, the e-commerce and drive-in services had contributed to the good performance. The platform bricoprivé.com, in which the group holds shares, made sales of around EUR 187 mio in 2020. The increase in the last quarter alone amounted to 68 per cent.

High increases have also been reported by the Bricomarché brand in its international business. Growth in Poland is reported as being 13.3 per cent, in Portugal 20.8 per cent.

The three DIY retail brands in the Les Mousquetaires group currently have 855 outlets. 679 Bricomarché stores (465 France, 43 in Portugal and 171 in Poland), 41 Brico Cash stores in France as well as 135 Bricorama stores in France and one in Georgia.

|27 January 2021 | 15:50


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