The debut of Euroshop Middle East in Dubai has been postponed to October 25–27, 2027. This decision was made by Messe Düsseldorf and the Messe Düsseldorf Gulf Office “to offer exhibitors, partners, and visitors the best possible conditions,” the organizers stated. According to a press release, the event is already generating significant interest in the market and has attracted numerous companies and partners from the international retail industry.
“Euroshop Middle East is a strategically important project for us and a significant step in the international expansion of the Euroshop portfolio. That is why we want to hold the event in a setting that offers our exhibitors, partners, and visitors maximum planning certainty and optimal conditions for successful business,” explains Petra Cullmann, Executive Director of Messe Düsseldorf.
For decades, EuroShop has been one of the world’s leading platforms for retail technologies, shopfitting, store design, and retail innovation.












