Aveve unveils its new store concept

Aveve, the garden centre brand of Belgian agricultural group Arvesta, has unveiled its new store concept at its store in Bornem, Belgium. According to a press release, this marks the start of a comprehensive renewal and targeted expansion of the Aveve store network, with the focus on future-oriented stores, new locations and strategic acquisitions. Alongside Mechelen and Bree, Bornem is one of three pilot stores set to open or be refurbished under the new concept in the first half of 2026.

The new concept represents a conscious decision to move away from a ‘one-size-fits-all’ approach towards a local profile. In future, every location is to reflect local conditions, from the product range and shop layout to seasonal themes and points of inspiration.

Since its refurbishment, the Bornem branch has combined warm materials, clear wayfinding and easily identifiable sections for gardening, pets…