Royal Flora Holland ends 2025 with a slight increase

The Dutch marketing cooperative Royal Flora Holland (RFH) ended 2025 with a positive result: Product sales rose to EUR 5.4 bn (+1 per cent; 2024: EUR 5.3 bn) - the second-highest turnover ever recorded (2021: EUR 5.6 bn). The company attributed the higher result to higher average unit prices for both flowers (3 per cent) and plants (1 per cent), as well as strict cost control. These price increases offset the decline in the volume of flowers and plants sold (-2 per cent).