Flower and plant market proves resilient

Royal Flora Holland once again recorded stable business in the third quarter of 2026: although fewer units of flowers, houseplants and garden plants were traded compared with the previous year, price trends ensured that turnover remained largely stable. Higher prices offset the lower volume, particularly for houseplants and garden plants, whilst the cut-flower market came under pressure due to lower prices in a number of key product groups.

Product turnover for cut flowers fell by 1.1 per cent in the third quarter. The number of units sold was 0.8 per cent below the previous year’s figure, whilst the average selling price (ASP) fell slightly by 0.3 per cent.
Developments within the product groups present a mixed picture. The rose market came under significant pressure. Despite a virtually stable volume, product turnover fell by over 13 per cent due to a…