Marketplaces in Europe on the rise

In 2024/2025, the European cross-border e-commerce market reached a volume of EUR 358.7 billion, of which EUR 247.5 billion, or 70 per cent, was achieved by online marketplaces. This is shown in the new report by Cross-Border Commerce, a platform for cross-border e-commerce in Europe.

According to the report, players such as Amazon and Ebay continue to dominate the market, accounting for over half of the marketplace business. The 100 largest cross-border marketplaces generated sales of EUR 216.82 billion, representing a slight increase of 10 per cent over the previous year.

Cross-Border Commerce expects the share of marketplaces in e-commerce volume to remain stable until 2026, and forecasts an increase in total cross-border volume.

The top 10 marketplaces in this report are Amazon, Temu, Ebay, Aliexpress, Etsy, Vinted, OLX, Zalando, Decathlon, and Shein. According to market observers, the…