New location and a new layout for Bricoday

The Italian trade fair Bricoday is set to take place from 24 to 25 September 2025 in Halls 22 and 24 of the Fiera Milano Rho exhibition center in Milano, where 25,000 m² of exhibition space will be dedicated to the latest developments in the DIY sector. To continue its growth, Bricoday, whose last edition attracted 412 exhibitors and 9,100 visitors – including 2,900 buyers –, will be held at Fiera Milano Rho for the first time, remaining “true to its traditional spirit”, assure the organisers.  

The new location will allow "a more orderly, coherent and profitable exhibition layout: the DIY/Technical, Home and Garden sections will be reorganised to ensure consistency in terms of product grouping, as will the two special halls dedicated, respectively, to lighting (Bricoday Luce) and the world of digital innovation (Bricoday Digital Village)”, as stated in a press release. In addition, the visitors’ routes will be clearer and more intuitive than in the past.

The exhibition will also feature meetings, conferences and panel discussions with experts and analysts from market research companies, with topics touching on the trends and challenges in the world of DIY. For example, GfK and Trade Lab will unveil and analyse market figures, consumer trends and the performance of the distribution network.