French DIY market leader Leroy Merlin is taking its showroom concept for Naterial own-brand outdoor ranges to more countries. Following a pilot store in Mallorca and Barcelona, and openings in Portugal, Georgia and Uruguay, the first location in France has now been announced for the spring. It is located in Villeneuve d'Asq near Adeo's headquarters in the Lille region. This is reported by the French industry service Zepros and other media. A Naterial site is also to be opened in Greece this year.
Naterial is Leroy Merlin's own brand of outdoor furniture. The concept calls for showrooms of 1 000 m² to 2 000 m² with no on-site warehousing or sales and the products being delivered instead.