Lower turnover despite higher volumes in France

Although sales volumes have grown in the DIY market in France, turnover has fallen. In the first seven months of the year, the market research firm Nielsen IQ recorded a 3.6 per cent increase in volume. In value terms, however, the market contracted by 1.9 per cent compared with the same period last year. These figures were cited by Guillaume Mulleret, Head of Market Intelligence, at a conference organised by the tool manufacturers’ association Secimpac in Paris.

The garden market is faring significantly worse. Here, turnover fell by 6 per cent from January to July, whilst sales volume dropped by as much as 12.1 per cent.

Mulleret also provided an overview of several product categories. In the power tools sector, cordless tools now account for 58 per cent of turnover, whilst in the motorised garden equipment sector, the share stands at 50 per cent. In mowing technology, robotic mowers…