Entry point to Europe 

Mr. DIY Turkey aims to end year with 35 stores

Mr. DIY's main market ist Malaysia.(Source: Melvin Jong)
Mr. DIY's main market ist Malaysia.

The Turkish operations of Malaysia-founded home improvement retailer Mr. DIY aims to end 2022 with 35 stores – an ambitious, yet easily achievable target for the barely one-year-old company. Mr. DIY Turkey COO Dilara Neyişçi Çağlı was quoted as saying in an interview with Forbes Turkey that the aim is in line with plans to have a Mr. DIY outlet in every Turkish neighbourhood by 2025. “We continue our store investments in Turkey without interruption. At the same time, we plan to employ more than 3 000 people in 2025,” she was quoted as saying.

Although ambitious, the company can easily reach the target, as it currently already has 31 stores operating in the country. To date, it has sold four million products and gained one million customers, Çağlı was cited as saying.

The COO was quoted as saying that Mr. DIY chose Turkey as its entry point to Europe because it is a “bridge between the east and the west in every aspect,” and also because of the people’s shopping habits, the young population, the dynamism of the country, its tourist numbers and the flexible working hours. She noted that Mr. DIY’s ability to adapt to every event and enter any environment easily also contributed to the Turkish investment.

Mr. DIY opened its first store in Turkey in November 2021 and has opened one mall-based outlet after another since then. It is said to open one branch a week in the country.

One month after Mr. DIY opened in Turkey, it entered the European Union through Spain. Greece is reportedly going to be the next EU market, and the company’s eleventh worldwide. The company, which owns all its stores, is also present in Malaysia, Brunei, Singapore, Indonesia, Thailand, Cambodia, The Philippines and India.

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