Mr. DIY in Europe: Gaining traction

When Mr. DIY first broke into the European Union via Spain at the height of the pandemic in 2022, it was brushed off as a misfit in the market’s home improvement retailing industry. Its stores were small, its aisles narrow, and its space functional, more akin to a “bazaar” than the curated big box format of Europe; its categories, more general merchandise than DIY. Already a powerhouse in Asia, Mr. DIY positioned itself in Europe as it did in its home continent - a value store that offered low prices in a market that pays good money for quality products. Back then, it was uncertain whether its motto, "Always low prices" would translate well in the more mature, less price-sensitive continent. 

Three years on, the narrative is changing. With its early success in Poland, steady growth in Spain, and foray into the African continent - not to mention its rapid development in Turkey, the doorway…