Graines d’Or award

Bricomarché has the best garden brand among French DIY stores


Bricomarché has received the Graines d'Or award as France's best garden brand ("meilleure enseigne jardin") in the DIY store category. The distribution channel, numbering around 470 independently run outlets, is part of the retail group Les Mousquetaires.
The award for "Brand of the Year 2020/2021" ("enseigne de l'année") for the green market as a whole went to the Truffaut garden centre chain, while Jardiland was the best "green brand" ("meilleure enseigne végétale"). In the supermarkets category, the award went to Auchan, with Point Vert receiving the award in the agri-trade category. Roughly 12 000 consumers took part in the poll.
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