Marketing campaign wins award and pushes sales

Byggmax's new marketing concept in Finland was rewarded with the Finnish golden Effie Award. Effie Awards measure the results of marketing campaigns. The winning advertising concept of the Swedish DIY retailer is based on a caricature of a normal Finnish man and his way of talking about the benefits of Byggmax's business model."When the marketing campaign started at the end of April, Byggmax's brand awareness was only two to three per cent", comments Marketing Manager Daniel Juhlin. "The figures grew exponentially and during the high season, were 25 per cent." During the high season, Byggmax increased its revenue in Finland by 30 per cent compared to the same period in the previous year.