Bricorama: franchising very popular

The French DIY store group Bricorama records a growing interest in franchising. Within a year, the number of stores managed under a franchise has increased from 48 to 65 (by midyear). By the end of June Bricorama had a total of 250 DIY stores, 28 more than last year. The number of independently run locations in France has risen for the first time into a three digit figure, namely from 92 to 103 stores.