What influences consumers in Europe?

The British are the biggest spenders in Europe and occasionally live beyond their means. The Poles are the most enthusiastic shoppers, the Germans are the most price-conscious and the Spanish have the greatest concerns about the future. These were the findings that emerged from the first study published by the Metro Group on consumer behaviour in the European Union.
A detailed report on the results of the Metro Group European Consumption Report can be found in the DIYglobal plus/Trade topics section (see: Other articles on this topic).