At Lego, he advanced the company's digital ambition to make e-commerce the largest part of its business, according to a press release published by Kingfisher. Prior to that, Van Oosten was employed in the retail and home improvement sectors including previous roles at Rewe, Travis Perkins and Tesco.
Van Oosten, who abbreviates his first names simply to JJ, is a Belgian national who speaks fluent English, French and German. He will be a member of the group executive team.