Kitchen furniture dominates the market

Following the decline in the previous year, the German kitchen market remained stable in 2025. In total, Germans spent around 13 billion euros on kitchen furniture, built-in appliances and accessories in 2025 – meaning turnover remained at the previous year’s level. Despite moderate price rises, for example in materials, the kitchen remains the top-selling segment in the home and furnishings sector and has recorded growth of around 16 per cent since 2016. This is shown by the “Kitchen Industry Report” published by IFH Cologne in collaboration with BBE-Handelsberatung and Aroundhome.

Kitchen furniture has gained market share in recent years and continues to be the largest segment of the three sub-markets: kitchen furniture, built-in appliances and accessories/installation. In contrast, according to the study’s findings, technological trends such as smart homes have so far played only a minor role in the kitchen. The majority of respondents currently attach little to no importance to connected applications and additional digital functions when making a purchase decision.

The management consultancy Titze, on the other hand, has observed “shifts in kitchen marketing in favour of kitchen accessories” and has therefore launched a new research concept specifically for the DACH region. According to this, the market for kitchen and multifunctional taps is currently developing more steadily than other kitchen sectors in the DACH region. In 2024, the domestic market supply in the three countries reached €536 million at net manufacturers’ ex-works prices, representing growth of 2.3 per cent compared with 2023. This figure corresponds to a gross trade volume of €1.352 billion. Market observers note that, due to rising average prices per tap sold, trade turnover is performing better than unit sales. The number of kitchen taps sold stands at around 3.3 million. This figure is currently stagnating and is 6.7 per cent below the 2022 level.

158 manufacturers from the DACH region supply kitchen taps. “Germany accounts for only 29.1 per cent of manufacturers, but is undoubtedly home to the most important suppliers, including Grohe, Hansgrohe, Blanco, Villeroy & Boch and Schütte,” notes Managing Director Winfried Titze.

When it comes to surface finishes, coloured anodised kitchen taps are the customers’ favourites. Whilst stainless steel is also gaining ground slightly, chrome is losing significant market share.