What do plants and fashions in clothing have in common? An interview with the marketing manager of Scheurich, a supplier of planters
Simple water saver
Spin Secure launched its new products at Birmingham and Cologne
More positive
The new FEDIYMA study by GfK Living provides proof that home improvement is in vogue during the economic crisis
Ethnic marketing in Germany
For some years now, foreign customer groups have been targeted by advertising in Germany, in DIY stores as elsewhere
Go West
It is not inevitable that international trends should arrive in Europe from America. Many a pioneer reaches his customers by taking the reverse journey across the big pond
In search of the DIY formula
The external environment is changing, while the scope companies have for manoeuvre is not
Sustainability as promise of quality
During product development, Tesa more and more emphasizes sustainability. Matthias Schumacher, who is in charge of the International Management…
Interesting types
The GfK concentrates on a purchaser-based view of the target groups for the FEDIYMA International Consumer Study
Changeover at Fediyma
Gilles Cailles, managing director of Red Head France and president of Unibal, a French DIY manufacturers? association, was substantially involved in …
Only for oldies?
The results of a survey of DIY store customers carried out by Konzept & Markt and Dähne Publications on the subject of sustainability
Supply chain of the future
Automation, optimization and cooperation are key concepts for modern supply chain management, in the DIY market as elsewhere. The environment is not a…
A top concern
The ecology continues to be a topic of major concern to the big DIY retailers in the United Kingdom. Cross-company initiatives are also being developed within the …
Right up the wall
Neuhofer, the manufacturer of profiles and accessories, has come up with even more innovative products. Wall design and digital printing are the key words here N…
Putting a stop to heat loss
Tesa, the company with expertise in self-adhesive products, has developed further energy-saving solutions for the coming heating period. Insulating f…
High profile
Cezar regards itself as the leading player in the production of aluminum, brass and PVC profiles in central and eastern Europe. This Polish company, which produces …