Dachser’s Ralf Meistes is convinced that globalisation would not have happened so rapidly without the logistics industry
The future is bright
Philips has opened its Lumiblade Creative Lab for OLED lighting technology. The first products for the mass market are at the developmental stage
Environmental considerations
Ecological considerations are being allocated an increasingly important role in supply chain logistics. However, concrete measures are only being …
Eden en blog
What do blogging gardeners think about their paradise? Husqvarna had 1.4 million postings analysed
Networked images
Trends pick up social changes as well as stylistic elements that are accepted worldwide
Identify early, implement quickly
What do plants and fashions in clothing have in common? An interview with the marketing manager of Scheurich, a supplier of planters
Simple water saver
Spin Secure launched its new products at Birmingham and Cologne
More positive
The new FEDIYMA study by GfK Living provides proof that home improvement is in vogue during the economic crisis
Ethnic marketing in Germany
For some years now, foreign customer groups have been targeted by advertising in Germany, in DIY stores as elsewhere
Go West
It is not inevitable that international trends should arrive in Europe from America. Many a pioneer reaches his customers by taking the reverse journey across the big pond
In search of the DIY formula
The external environment is changing, while the scope companies have for manoeuvre is not
Sustainability as promise of quality
During product development, Tesa more and more emphasizes sustainability. Matthias Schumacher, who is in charge of the International Management…
Interesting types
The GfK concentrates on a purchaser-based view of the target groups for the FEDIYMA International Consumer Study
Changeover at Fediyma
Gilles Cailles, managing director of Red Head France and president of Unibal, a French DIY manufacturers? association, was substantially involved in …
Only for oldies?
The results of a survey of DIY store customers carried out by Konzept & Markt and Dähne Publications on the subject of sustainability