How does brand management function beyond national boundaries? A discussion with Achim Franck, director international marketing and development consumer at Tesa
Growth product OSB
Norbord operates one of its OSB plants in Genk, Belgium. Safety is one of the central factors in the production process
Self-adhesive system for bathrooms
Tesa have launched a new display concept for the company’s hook and storage product range for use in bathrooms
Fashion on sandpaper
Munksjö is introducing new standards in coated abrasive technology through the paper backing, which it sees as a major factor in purchasing choices
Heading towards a brand name
Wenko has grown into a company with a workforce of around 300 over the past decades. The aim in future is to take greater advantage of opportunities in…
Great potential
Market researchers interviewed consumers in six countries for the GfK-FEDIYMA International DIY Consumer Study 2012. The results were presented in Paris
“We sell well-being”
The 2nd Home Improvement Forum discussed the opportunities offered by the European DIY and garden market
No breather in sight
The market for floor coverings managed growth by value of 2.4 per cent in 2011 after a long downward slide. However, according to Interconnection Consulting, …
Heating from the desert
If swimming pools are to be used longer the water needs to be heated – preferably by the sun, according to Magen Eco-Energy
Eco-friendly tapes
Tesa is expanding its range of “Eco Logo” products and making it accessible to the DIY channel of distribution
Slight decline for laminate
Even though laminate recorded a slight decline in global sales in 2011, the EPLF remains more than satisfied with the trend
Top of the class again with good growth
Bosch achieved appreciable growth in 2011. Among other things the tool-maker profited from the worldwide trend towards expensive branded …
A high-quality source of light
One LED is not the same as the next LED. The VDE has established a test centre for the lighting industry in order to separate the wheat from the chaff
What customers expect
Quality assurance succeeds only through the interaction of manufacturers and dealers, as demonstrated by the example of the tool industry
Brand names and newcomers
For many years now Israel has been established as a major supply market. The plastics and tool industries constitute two key elements