Batavia is a relatively young company that concentrates on niche products. Now it has added a well thought-out, modular workshop system called Blucave to its programme
Growth of globalisation
Brand management in a medium-sized family-run business: FN Neuhofer
Brands common to all
European market leader Kingfisher is driving its own-brand strategy clear across the borders of countries and distribution channels
A long history
Marks of different kinds have their roots buried deep in history. But only through industrialisation did the development of the modern trade mark or brand really get…
Valuable worldwide
Even countries like China and India have long since discovered the value of the brand. Nevertheless, trademark protection remains costly
Orchestration at the POS
How does brand management function beyond national boundaries? A discussion with Achim Franck, director international marketing and development consumer at…
Growth product OSB
Norbord operates one of its OSB plants in Genk, Belgium. Safety is one of the central factors in the production process
Self-adhesive system for bathrooms
Tesa have launched a new display concept for the company’s hook and storage product range for use in bathrooms
Fashion on sandpaper
Munksjö is introducing new standards in coated abrasive technology through the paper backing, which it sees as a major factor in purchasing choices
Heading towards a brand name
Wenko has grown into a company with a workforce of around 300 over the past decades. The aim in future is to take greater advantage of opportunities in…
Great potential
Market researchers interviewed consumers in six countries for the GfK-FEDIYMA International DIY Consumer Study 2012. The results were presented in Paris
“We sell well-being”
The 2nd Home Improvement Forum discussed the opportunities offered by the European DIY and garden market
No breather in sight
The market for floor coverings managed growth by value of 2.4 per cent in 2011 after a long downward slide. However, according to Interconnection Consulting, …
Heating from the desert
If swimming pools are to be used longer the water needs to be heated – preferably by the sun, according to Magen Eco-Energy
Eco-friendly tapes
Tesa is expanding its range of “Eco Logo” products and making it accessible to the DIY channel of distribution