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Home improvement retailers in France grow with the market

Leroy Merlin covers 33 per cent of the French DIY store market, one point more than in the previous year.

Leroy Merlin covers 33 per cent of the French DIY store market, one point more than in the previous year.

The French home improvement and do-it-yourself market picked up pace again in 2016, surpassing the sales level of € 25 bn. Figures published by the Unibal manufacturers' association and DIY retail association FMB show that DIY stores benefited from this trend.

The overall market volume increased in 2016 by 1.9 per cent to € 25.408 bn, while DIY stores grew their sales compared with the previous year by 1.6 per cent to around € 19.648 bn. They thus remain the biggest distribution channel by a large margin, although their share of the overall market fell by one per cent to 77 per cent. They surrendered this percentage point to e-commerce, which increased its share to three per cent and € 711 mio.

Groupe Adeo consolidated its position as market leader of the DIY store operators (the Unibal/FMB report covers eleven distribution channels). The group owns the largest French DIY chain Leroy Merlin, which covers 33 per cent of the market, one point more than in the previous year. The group's other lines are Weldom with four per cent and the building-materials-heavy chain Bricoman with three per cent. The British Kingfisher Group has fallen further behind the big players, with Castorama losing one percentage point, down to a market share of 17 per cent, and Brico Dépôt remaining on 14 per cent.

The other home improvement companies have maintained their positions. Bricomarché (Groupe Les Mousquetaires) and the Mr. Bricolage group retain their market share of ten per cent each; Groupe Bourrelier has three per cent (down one point), while Brico Leclerc, Groupe Samse and Cofac (up one point) have a market share of two per cent each.

| 6 June 2017


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