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Brico Pro and Brico Pro Relais to become Bricopro

This is how the Bricopro stores will be presented in future.

This is how the Bricopro stores will be presented in future.

Brico Pro and Brico Pro Relais are to become the new distribution line Bricopro. The French cooperative Cofaq is reorienting the brand strategy for its DIY distribution lines Brico Pro (big box) and Brico Pro Relais (smaller retail areas in rural environments) and is bringing the two together under one brand umbrella. At the same time, a new claim is being introduced: "Your home will adore us" ("Votre maison va nous adorer.")

There are currently 81 Brico Pro stores and 42 outlets belonging to Brico Pro Relais. Two new openings are imminent in 2020 and will be the group's first DIY stores on Corsica. During 2020 all locations are to be converted to the new brand.

|18 December 2019 | 12:15


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