News | Cofaq


Brico Pro and Brico Pro Relais to become Bricopro

This is how the Bricopro stores will be presented in future.

This is how the Bricopro stores will be presented in future.

Brico Pro and Brico Pro Relais are to become the new distribution line Bricopro. The French cooperative Cofaq is reorienting the brand strategy for its DIY distribution lines Brico Pro (big box) and Brico Pro Relais (smaller retail areas in rural environments) and is bringing the two together under one brand umbrella. At the same time, a new claim is being introduced: "Your home will adore us" ("Votre maison va nous adorer.")

There are currently 81 Brico Pro stores and 42 outlets belonging to Brico Pro Relais. Two new openings are imminent in 2020 and will be the group's first DIY stores on Corsica. During 2020 all locations are to be converted to the new brand.

|18 December 2019 | 12:15

More about the company

Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Flügger benefits in part from the Covid-19 crisis

In fiscal 2019/2020 (May to April), the Danish paint manufacturer and dealer Flügger increased its sales by 4 per cent to DKK 1.895 bn (EUR 254 mio). View news...

Bricorama closes 13 stores in France

The French home improvement chain Bricorama is closing 13 stores because no franchisees could be found for them. ITM Équipement de la Maison, the View news...

DIY International free to all as an e-magazine

When the Covid-19 pandemic forced many of its readers to work from home, the German trade magazine diy decided to make issues available free of View news...

Spanish Bricor stores gradually disappearing

The Spanish home improvement chain Bricor is gradually disappearing from view. The press release covering the 2019 financial year of parent group El View news...

DIY International | Service

DIY International Corona special

The Coronavirus crisis and the DIY industry

All news, reports and information from the DIY International editorial team in connection with the corona epidemic at a glance. The pages are constantly updated. As the situation changes very quickly, please note the date and time of the respective publication.

CORONA special

Actual figures

Statistics Home Improvement Europe

Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!