"There’s no shortcut to building customer trust"

With more than two decades of experience in emerging home improvement markets, Ace Home Center Vietnam managing director Allan Rey Lim has learned that successful retail expansion depends above all on customer focus, local adaptation and operational discipline. In an interview with DIY International's Southeast Asia correspondent Jennee Grace U Rubrico, he explains how his work across Southeast Asia and the Middle East has shaped his approach in Vietnam – and why reliable processes, accurate inventory data and trust built store by store are essential when developing a young retail market.