Einhell turnover slightly above previous year

In the first half of 2026, Einhell achieved consolidated turnover that was slightly above the previous year’s figure. For the second half of the year, the company expects noticeably stronger momentum – driven, amongst other things, by the launch of Einhell Professional in Australia and distribution expansions in several markets.

The tool manufacturer emphasises that the Power X-Change battery platform remains the key growth driver. Sales of these products grew by 8 per cent in the first half of the year and now account for more than 58 per cent of consolidated turnover – this share is set to rise to over 70 per cent by 2029. For the full year 2026, Einhell plans to sell more than eight million PXC batteries; cumulatively, this will bring the total number of batteries on the market to over 52 million by the end of the year.

Alongside its core business, Einhell is driving forward the strategic expansion of Einhell Professional for demanding users with the launch of the Compact Series. Einhell is continuing to develop the E-Case storage system as a standalone product range. The robotic lawnmower range is being expanded in a targeted manner, accompanied by a marketing campaign. By the end of 2026, the PXC range is set to grow to a total of 400 devices – divided into the two segments DIY and Professional.

In parallel with its operational growth, Einhell is investing in the brand and significantly expanding its 360-degree campaigns. The partnership with the Mercedes-AMG Petronas F1 Team has been extended on a long-term basis.

Through a strategically developed network of sales hubs, the company aims to systematically tap into new regions: in the Middle East, Africa and the Indian subcontinent, Einhell expects to see its first substantial sales in the second half of 2026. In Latin America, expansion plans are continuing in Brazil and Mexico. The company also reports that it is in advanced talks in the USA with a firm in the DIY sector regarding a majority takeover.