Liqui Moly establishes subsidiary in China

With the establishment of its tenth overseas subsidiary, Liqui Moly aims to further drive forward its growth strategy. The German lubricant manufacturer sees great potential in the Chinese market. The Chinese subsidiary will commence operations in the summer of 2026.

Like the existing representative office, the company’s headquarters are located in the People’s Republic’s largest city, Shanghai – accordingly, the new company operates under the name Liqui Moly Shanghai. The managing director is Fabian Wedekind. He has been working for the company in China since 2018, most recently as Export Area Manager for this market.

The lubricant company has been active there for 18 years with its own representative office. The new sales company will act as the official importer in future. Wedekind can draw on the existing team of seven staff members as he builds up the subsidiary,