Liqui Moly advertises at Rugby World Cups

World Rugby has announced Liqui Moly as the Official Partner and Official Motor Lubricants Partner of the 2027 Men's Rugby World Cup and the 2029 Women's Rugby World Cup, both of which will be held in Australia. Among other things, the partnership will give the brand visibility in stadiums and through digital and event integrations, introducing it to millions of fans in Australia and around the world.

Liqui Moly is represented worldwide at top sporting events such as Formula 1, MotoGP, the FIS Alpine Ski World Championships, the IHF Handball World Championships and major football events. The cooperation with the Rugby World Cup marks the company's first major investment in international rugby and increases the brand's visibility among a new sports audience, emphasises the manufacturer of motor oils, additives and vehicle care products.

"The company's global presence, commitment to premium quality and strong track record of supporting world-class sports make it an ideal partner," says Michel Poussau, World Rugby Chief Revenue Officer. Marco Esser, Head of Marketing at Liqui Moly, adds: "As we are very enthusiastic about sports, this intense and action-packed sport fits perfectly with our sponsorship activities. The Rugby World Cup enables us to increase our brand awareness in promising markets."