Michael Reuter is the new CEO at Scheurich

Scheurich is strengthening its leadership team: from 1 April, Michael Reuter, 55, will take on the role of CEO of the group. As part of the reorganisation, Ralf Schwinn will continue to head up Marketing and Sales at Soendgen Keramik.

After graduating with a degree in business administration, Reuter spent ten years in various sales roles at Alpina. He then spent over 14 years building up the Weber-Grill brand across Europe in close collaboration with Hans-Jürgen Herr – who has been a member of the Scheurich Advisory Board since early 2026. Most recently, he served as a board member at Zwiesel-Glas and, for the past five years, as CEO of Ledlenser. Together with the group’s managing directors and the Scheurich Next Generation, his focus will include strengthening the Scheurich and SK brands as well as further internationalisation, according to the company.