The German DIY store operator Bauhaus has launched its online marketplace in August. According to a press release from the company, this will enable it to target new customer groups such as DIY enthusiasts in the B2C sector and professional tradespeople in the B2B environment.
The Bauhaus Marketplace is launching with some delay. At the end of October 2023, the company announced the launch of its own online marketplace for the second half of 2024 at the "Marketplace Convention" industry conference in Cologne.
The aim of the new platform is to expand Bauhaus's existing range with complementary third-party brands and products that were previously unavailable from Bauhaus either in-store or online. The range includes products that were previously reserved exclusively for specialist retailers and is also intended to specifically expand the core range. This will create an additional range…