Bricoday 2025: 460 exhibitors confirmed

The 17th edition of Bricoday, which will take place from 24 to 25 September 2025 at Fiera Milano Rho, promises to be ‘a record edition,’ according to the organisers: Before the summer break, the number of participating companies had already reached 460 exhibitors – a significant increase of 150 new additions, as the trade fair organisers emphasise. This is also an increase on the 412 exhibitors who were represented in 2024.

The fair will take place for the first time in Halls 22 and 24 of Fiera Milano Rho, where it will cover an area of 25,000 m². The focus of the fair will be on the areas of ‘DIY & Technology’ (171 exhibitors confirmed), “Living” (189 participating companies, including exhibitors from Bricoday Luce) and ‘Garden’ (73 confirmed exhibitors).

‘With over 160 new additions, Bricoday 2025 confirms its growing appeal for both established and emerging companies,’ say the organisers. ‘This is a clear sign that the event is able to evolve in parallel with the market while maintaining a high-quality offering and a strong focus on professional networking.’

The third edition of Bricoday Digital Village will once again be dedicated to digital innovation and e-commerce in the DIY and hardware sector. The Village will showcase online platforms, management software, payment systems, logistics solutions and digital marketing tools. The programme includes lectures, workshops and roundtable discussions with experts and industry leaders.

The exhibition will also be accompanied by an extensive programme of meetings, conferences and expert panels designed to provide insights into the most important topics in the DIY industry. Topics will include sustainability, product and service innovations, technical and technological solutions from leading market players, the effectiveness of physical and digital distribution channels, and changing consumer needs. In collaboration with GfK and TradeLab, the event will also present exclusive preview information on market data, consumer trends and the current distribution landscape.