Fourth store in Spain

Mr. DIY’s expansion in Europe also carries risks

Mr. DIY's assortment tends to confuse European customers.(Source: C de comunicación)
Mr. DIY's assortment tends to confuse European customers.

Malaysian retail chain Mr. DIY has opened its fourth store in Spain, in the same city where the first Mr. DIY location launched in November 2021, Talavera de la Reina in the province of Toledo. However, store number four is not located in a shopping centre, but in one of the city's main shopping streets.

Meanwhile, the company's expansion drive is also seen as risky by market experts. Among other things, the product mix, which is irritating for European DIY customers, is viewed critically.

A detailed article on DIY International analyses Mr. DIY’s chances in Europe.

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