This performance was driven by strong core sales growth of 19.3 per cent on a like-for-like-basis. Sales benefited from heightened DIY customer demand across a broad range of categories as customers renewed their interest in home improvement, according to the full-year report of parent company Travis Perkins.
Do-it-for-me sales were significantly impacted by restrictions on trading operations, ending the year down 27.4 per cent on a like-for-like basis. In-store kitchen and bathroom showrooms were, at times, completely closed and customers remained cautious throughout the year about going ahead with installation projects in their homes. At the end of 2020, Wickes had 233 stores, two fewer than the previous year.
Travis Perkins is sticking with its intention to sell the chain. With the continued strong performance of the Wickes business and more stable market conditions, the board has reportedly recommenced the demerger process with a view to completion in the second quarter of 2021.