New strategy for “100 more years” of Clas Ohlson

Under its new president and CEO, Lotta Lyrå, Swedish retailer Clas Ohlson is conducting a strategic review entitled "100 more years" to mark the company's 100th anniversary in 2018. A new strategic plan and revised financial targets are expected to be put forward by May 2018 at the latest.
Lotta Lyrå has also reshuffled the group management team to some extent. Geir Hoff, former country manager for Norway, has a new role and will lead the strategic review as Director of New Markets and Expansion. The newly created role of Growth Chief Officer has yet to be filled. Peter Jelkeby, deputy CEO and most recently acting president and CEO, has left Clas Ohlson after almost ten years at the company.
The group management team of Clas Ohlson now is composed by the following:Lotta Lyrå, President and CEOGöran Melin, CFOJesper Smith, Director of HR (as of 1 November)Sara Kraft Westrell, Director of Information and IRTina Englyst, General CounselTony Dahlström, Director of PurchasingMagnus Höjman, Director of Supply ChainFredrik Uhrbom, Country Manager SwedenStine Trygg-Hauger, acting Country Manager NorwaySampo Päällysaho, Country Manager FinlandGeir Hoff, Director of New Markets and ExpansionVacant, Growth Chief Officer