Newsletter
Shop
Login
Menü
Subscribe now
Consultants at A.T. Kearney recommend that DIY store operators distinguish their online offer from Amazon's more transaction-orientated style using approaches such as curation, customer experience and content. There is also a great need to catch up terms of dynamic pricing.
Both the online marketplaces as well as international DIY store operators from the USA or UK are much more active here, according to the research: they use dynamic pricing techniques more strongly to gain better margins, particularly in the highly competitive online segment. According to the study there is also a lot of room for improvement in terms of product placement. Only a few German operators were as careful as Amazon or Otto when defining their product placement in online shops."Strategic online category management is one of the most important factors of success for the future," according to A.T. Kearney's expert Warschun. "If you want to be internationally competitive, you have to show your ability in the niche market. Clear product information, detailed comparisons, interesting content or comfortable payment options provide added value which customers reward."
Part I of the report is available at diyinternational.com dated Wednesday, 24 August 2016.
Both the online marketplaces as well as international DIY store operators from the USA or UK are much more active here, according to the research: they use dynamic pricing techniques more strongly to gain better margins, particularly in the highly competitive online segment. According to the study there is also a lot of room for improvement in terms of product placement. Only a few German operators were as careful as Amazon or Otto when defining their product placement in online shops."Strategic online category management is one of the most important factors of success for the future," according to A.T. Kearney's expert Warschun. "If you want to be internationally competitive, you have to show your ability in the niche market. Clear product information, detailed comparisons, interesting content or comfortable payment options provide added value which customers reward."
Part I of the report is available at diyinternational.com dated Wednesday, 24 August 2016.
