Kingfisher appoints a Chief Customer Officer

Kingfisher now has a Chief Customer Officer. Pierre Woreczek took on this role as of 1 March 2016 and is hence a member of Kingfisher's group executive. His responsibilities include designing the customer experience both online and in-store, and integrating customers' knowledge and insight into the whole customer journey.
Woreczek was previously Chief Strategy, Customer and Digital Officer at McDonald's where he spent a total of 17 years. At McDonald's he was responsible for strategy, research, marketing, product innovation, user experience, digital, design and construction of restaurants, as well as CSR and sustainable development.