European solution getting closer

08.05.2015
Decision in Germany on standard for product master data

A decision has been taken in Germany on a standard for product master data that could have an impact on European trade as a whole. Prominent players in the German DIY and garden sector have agreed on a uniform standard for the exchange of product master data.
To make the DIY sector fit for multichannel retailing, an initiative is being launched under the auspices of GS1 Germany. DIY store operators Obi and Toom are starting with their pilot partner Gardena and a large number of other suppliers. From 1 September 2015 the companies want to exchange product information in future in a standardised manner via the data pool of 1Worldsync.
Other retail partners intend to follow suit after a test phase, and the integration of Dutch and Belgian DIY store operators may even take place this year. The aim is to introduce the standard across Europe. According to the initiators, a suitable master data profile for Europe has been agreed that is a 98 per cent match for the German profile.
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