New marketing campaign

There is always someone, somewhere in the world cooking on a barbecue. This is the central idea behind Weber-Stephen’s new 360-degree marketing campaign, which is being rolled out uniformly across the EMEA (Europe, Middle East and Africa) region for the first time. Using the catchphrase “Come on over” the barbecue manufacturer is calling on consumers to turn their garden, patio or the park into a barbecue hotspot. With this international campaign Weber is aiming to drive the growth of the US family-owned firm, which has now embarked on expansion in virtually all corners of the globe.